Online Advertising Effectiveness surveys
GPScale Online Display Advertising Effectiveness Surveys use a proprietary methodology to evaluate the branding impact of all your campaign impressions - Including the 99% that are not clicked on.
How it works
All your campaign impressions are tracked and two samples are surveyed -
- Exposed - those that have been exposed to your campaign
- Control - those that have not seen it.
Both samples answer the same survey and results are then compared revealing the effectiveness of your campaign.
All respondents are recruited simultaneously from the online media where your ads are shown, to insure representivity and statistical validity.
What you can learn
- Brand awareness (Aided and unaided)
- Message association
- Brand image attributes
- Brand favorability
- Purchase Intent
- Competitor analysis
- Ad viewer demographics
- Frequency analysis / Effectiveness according to exposure frequency)
- Media analysis / Effectiveness according to website