Website Usability Testing
- Do your visitors have any problems using your site?
- What can you do help them reach their objectives?
- What would their reactions be to new sites you are planning?
- GPScale Usability Labs can help you get the heart of these questions and more.
- GPScale offers full service web usability testing services from research design, through respondent recruitment, fieldwork, analysis and reporting.
- All consultants are seasoned bi-lingual usability practitioners, drawing on a range of experience in market research, software localization/ customization and IT consulting.
- Studies can be viewing at our in-house usability lab. Portable lab equipment is also available for studies conducted at clients' offices or at respondents' homes.
- Remote viewing via high speed internet connection is also possible.
GPScale website labs offer a wide range of custom research services. Each study we undertake is unique and designed to meet specific client needs.
Commonly used research types include the following:
Usability Testing (User testing)
Usability testing allows you to understand which aspects of your website design are working, and which should be revised.
This can include functional aspects such as navigation, ease of use, and arrangement of content and also softer aspects such as emotional responses and motivations for usage.
A typical test follows a qualitative research approach and involves users performing tasks one-on-one with a consultant in a lab. Studies are conducted by professional usability consultants familiar with qualitative interviewing methodologies to provide you with actionable recommendations.
In-Site Research (Ethnography)
In some cases users' interaction with websites should be observed in "real-life" usage situations to better understand how people interact them, and the many factors that may influence use.
Our consultants visit participants at their work, at home or wherever sites are used, to reveal any issues or uncover opportunities for development.
Focus groups are an efficient way to collect the opinions of several users at one time.
They can be used at all stages of site development to gather feedback about what users want from a site or service, or to gather reactions to a website design.
Group discussion are an ideal environment for strategic work and often shed light on new ideas and unanticipated user needs.
Competitor Comparisons / Benchmarking
Benchmarking is a comparison of different websites in a given category (Ex. Automotive sites). Participants are asked to complete similar on each of the sties (such as "Build your own car"). The results can show: 1. issues identified with your site 2. a comparison with other sites which provides a clear basis for benchmarking.
Eye tracking captures the location and movement of users' gaze when reviewing a site. It offers insight into the thought processes involved in users' interaction with websites and helps designers and developers understand how to optimize site design.
Expert Reviews (Cognitive Walk Through and Heuristic Reviews)
Expert reviews are a cost-efficient way to gain information for website optimization in short period of time. Reviews are carried out by one or more of our consultants and do not involve user testing. Expert reviews can either be conducted heuristically (against "best of breed" standards) or cognitively (reviewers walk through use of the site).
Card sorting is a method used to help design or evaluate the information architecture of a site. Card sorting will help you understand your usersf expectations and understanding of your topics.
Individual interviews can give you a deep understanding of the people who come to your site. You can probe their attitudes, beliefs, desires, and experiences.
Task analysis is the analysis of how a task is accomplished. Task analysis identifies the actions and cognitive processes required for a user to complete a task or achieve a particular goal.
A prototype is a draft version of a Web site. Prototypes allow you to explore your ideas before investing time and money into development.
Parallel design is a method where alternative designs are created by two to four design groups at the same time. The aim is to assess the different ideas before settling on a single concept for continued development.