Library:
Japanese Top10 Web Sites
Jan 26, 2011
Nikkei BP consulting released "Web brand study 2011-I" on January 5. This study was conducted in October, 2010. According to the study, "Yahoo JAPAN" got the hightest Web brand index points. "Rakuten Shopping Mall" followed it. The Web brand index is an index that shows the overall brand power of the Web site.
In this study, internet users evaluated major 800 sites that is maneged by Japanese companies/organizations. The following six features of those sites were evaluated in the study: "Access frequency", "Conversion", "Spreading Effect", "Site usability", "Site royalty", and "Royalty to the managing company."
Web Brand Index (WBI) Top 10:
| No. | Site Name | QBI Score |
|---|---|---|
| 1 | Yahoo! JAPAN | 118.2 |
| 2 | Rakuten Shopping Mall | 116.5 |
| 3 | 96.9 | |
| 4 | Amazon.co.jp | 92.0 |
| 5 | Yahoo! News | 90.0 |
| 6 | Wikipedia | 88.3 |
| 7 | Google Map | 88.3 |
| 8 | Kakaku.com | 84.4 |
| 9 | Yahoo! Weather News | 83.4 |
| 10 | Youtube | 81.5 |
Source: mycom.co.jp January 5, 2011